The Local GEO Masterclass · AI SEO + AI Search Course for Local SEOs and Web Designers
A couple of extra boxes, four lessons, and a live bonus session. Built in public, inside Local SEO Academy.
All four lessons are recorded and available now. The bonus session is live on September 4.
The masterclass is included with Academy membership at $149 per month. It is not sold separately.
Local SEO Academy
Local GEO Masterclass
Version 1.0 · Built in public
The honest problem
Your clients have started asking about AI. Somebody is going to answer them, and it will either be you or whoever gets to them first.
Right now the honest answer for most local businesses is that AI is not driving much revenue yet. Anyone who tells you otherwise is selling something.
And the work it takes to be ready for it is work you should be doing anyway.
What Local GEO actually is
01
Track mentions in AI responses
02
Find the gaps, and see who is showing up instead
03
Make changes, then keep monitoring
That is the entire job. People will argue about what to call it. Nobody argues about that list.
The four lessons
Lesson 01
What Local GEO is, and why to sell it now
How AI search actually works underneath. Query fan-out, why the same question gives different answers, and why there is no keyword volume for any of it. The technical version, so you understand it at a level your clients never have to.
Lesson 02
How to explain it to normal people
Two kinds of prospect and the opposite things they need. Scripts at thirty seconds, five minutes, and twenty minutes. Plus how to run a manual audit with no tools and no subscription.
Lesson 03
What to sell, and what to charge
Three offers, real numbers, and the pricing floor that stops you racing competitors to the bottom. Why this is a retention play before it is a new revenue line.
Lesson 04
How to actually do the work
Prompt research, setting up tracking, reading what comes back, and deciding what to change. Plus building AI attribution in GA4, and what to say when the number did not move.
Bonus session · Live on September 4
Founder of Words on the Rise. Nine years in SEO, 288 client sites, and Josh Hall’s own SEO consultant. She runs some of the most thorough AI visibility audits out there, reading the actual AI answers rather than skimming a dashboard. She is joining Sam live to get into what she is seeing.
A live event, not a recording. The course is alive, not canned.
The 1.0 promise
This is version 1.0, and it says so.
It was built live, in front of members, in August 2026. The polished version comes in 2027 once everyone has learned more. You are getting the working version, and you are getting it while it still matters.
Before you join
This is for you if:
You build or manage sites for local service businesses
Clients have started asking about AI and you want a real answer
You want something to sell, not just something to know
This is not for you if:
You are looking for a shortcut to rank in ChatGPT
You want to sell AI services to national brands
You want certainty. Nobody has it yet.
Why Sam
Sam runs Thencan, a local SEO agency with about twenty active clients, and sells this exact service to them. He sold thousands of dollars of AI report cards before the course materials existed.
One tree service client got two new customers in a week from ChatGPT, then left a glowing review once they found out whose work put them there.
The bigger picture
The Local GEO Masterclass is one course inside Local SEO Academy. Membership also includes:
The full local SEO process
The delivery course
The sales material
Weekly calls
Expert trainings
A community of people doing this work
Academite success stories
These are Academites. Not Local GEO results, this course is new. This is what the membership around it has done for people.
$5K MRR in under one year
If I were to pinpoint anything that’s changed the trajectory of my business, it would be SEO. And a huge part of that has been Local SEO Academy.
Alexia Lynn
Visual Vibe Design
Took The Summer Off From Web Design. The Income Kept Coming.
“This is a business I can actually control instead of it controlling me.”
Juliana Piper
Pipermâché
3X MRR From One Sales Call.
“Everybody knows there’s a tech stack. You need to know your max stack. Your mentors, advisors and coaches. Sam is at the top of my max stack.”
Johnny McWills
Marketing Waves Online
Not ready to join?
Start with the AI Visibility Starter Kit.
Twenty-seven pages, every word you need, free. It is also Lesson 0 of the masterclass.
The deal
Everything above, cancel anytime.
This price goes up later this year. If you join now, you keep it.
Instant access. You can start Lesson 01 today.
Before you decide
Is AI actually driving business for local clients yet?
For most local businesses, not much yet. Say so out loud. Then explain the work is the same local SEO work, so nobody is gambling on AI.
Do I need to buy tools to do this?
Is this just schema and llms.txt?
Are the sessions live or recorded?
Do I need to know SEO already?
The demand is still local, the job is still physical, and the buyer still picks a human. Your job is making sure they pick yours.
Local GEO Masterclass